The games industry has been growing prosperously with the development of information technology. Recently, with further\nadvances in social networks andmobile services, playing mobile social gaming has gradually changed our daily life in terms of social\nconnection and leisure time spending.What are the determinant factors which affect users intention to play such games? Therefore\nin this research we present an empirical study on WeChat, China�s most popular mobile social network, and apply a technology\nacceptance model (TAM) to study the reasons beneath the popularity of games in mobile social networks. Furthermore, factors\nfrom social and mobile perspective are incorporated into the conventional TAM and their influence and relationships are studied.\nExperimental study on accumulated online survey data reveals several interesting findings and it is believed that this research offers\nthe researchers in the community further insight in analysing the current popularity and future potential of mobile social games.
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